Ke Nako: "It's Time"
Africa is a continent with a rich reservoir of resources, but the continent's biggest asset by far is the warmth, friendliness, humility and humanity of its people. This has been the inspiration for the official slogan of the 2010 FIFA World Cup: “Ke Nako. Celebrate Africa's Humanity”. The slogan was launched by the chairman of the 2010 FIFA World Cup Organising Committee South Africa, Irvin Khoza, on Sunday, 25 November 2007, during the worldwide broadcast of the Preliminary Draw TV show in Durban.
“Ke Nako” means simply "it's time". And, indeed, Africa's time has come to use the 2010 FIFA World Cup to change perceptions of Africa and reposition the continent in a positive light with South Africa as the theatre and Africa the stage.
